Ads on Video Clips at YouTube

as if we didn't expect this, video advertising is coming to YouTube. but it's not the typical pre-roll or post-roll we've come to expect. beginning today, YouTube is featuring semitransparent "overlay" ads at the bottom of selected video clips. The ad will be displayed for about 10 seconds if the viewer does nothing. If the viewer clicks on the overlay, the video will be paused and the full ad wiill be launched. YouTube s is trying to avoid pre-rolls like Revver, MSN, FoxNews, and The associated Press video news service uses. according to YouTube, internal tests show more than 70 percent of people give up when they see a pre-roll. by contrast, less than 10 percent decide to close an overlay, which they can exit by clicking on an "X" in a corner.