iJustine (Justine Ezarik) Moves a Mountain with Social Media

Justing Ezarik, Or "The Internet" as she's known to friends has moved a mountain with a video she created in a noisy Pittsburgh coffee shop that lasts just over 1 minute. You see, Justine received her first phone bill from aT&T for her new iPhone in the amount of $237.00! The bill included some set up fees and toll charges, but nevertheless, SHE WaS OUTRaGED! In no way did she expect to have such a large bill from the telecom giant for new apple gadget. No, that's not what happened... Here, this is what happened: Now, Justine L-O-V-E-S apple. She dreams of Steve Jobs and writes things like "Justine Jobs" and "iJustine" in her diary. She is happy with her service from at&t. She just thought it was VERY funny that she got a 300 page phone bill. Frankly, who wouldn't? Well, the dolts from aT&T media relations wouldn't. after Justine's video got airplay on no less than FoxNews, CNN, NPR and countless local television news and print outlets, I heard an interview with one communications rep from at&t being interviewed on NPR who was actually acting like everyone was making a big deal out of nothing. "We always have provided a very detailed billing for our customers. There's nothing new about this." Smart. You "get it" don't you, at&t cog. So on the way to the local coffee house today, about 1 week after Justine's video hit youtube, revver, viddler, et al, I get the following text message on my iPhone: "aT&T free msg: We are simplifying your paper bill, removing the itemized detail. To view all detail, go to att.com/mywireless. Still need the full paper bill? Call 611." Someone needs to buy Justine a coffee/beer the next time you see her. Well done, Internet. :-)